What is SEO?

Search engine optimisation involves enhancing your website in order to improve its ranking on search engines like Google.

While the aim is simple, the process isn’t. Ranking better on search engines requires a range of tactics, from optimising technical website aspects to including relevant content and link building. Combined, these SEO tactics make it easier for search engines to crawl and rank your website and ensure pages are better suited to the most popular and relevant search queries.

Why Do You Need Search Engine Optimisation Services?

A top-notch, attractive, fully functional website alone isn’t enough for most businesses. Even the best website won’t help you meet your goals if your potential customers can’t find it.

Today, most people begin their online journeys on a major search engine like Google. Moreover, less than 1% of people (0.63% to be exact) click on the second page of Google results. So, if your website isn’t showing up on the first page of search results, your potential customers are unlikely ever to find your business.

Unlike traditional marketing, such as adverts, which are more expensive and provide short-term results, SEO focuses on organically improving your website’s rankings. The experts in our search engine optimisation agency will work with you to build a carefully curated SEO campaign that helps you gain and maintain the excellent SERP (search engine results page) rankings you deserve.

What Do You Get With Our Search Engine Optimisation Agency?

Web Design Quote Now’s SEO experts understand the complex processes required to achieve the best search engine optimisation results.

We can help you improve your website’s foot traffic and customer engagement organically. By increasing your visibility on relevant searches, we can ensure that more of the right people click on your website and stay to purchase your business’s products or services.

Our search engine optimisation agency can assist whether you’re looking for local search engine optimisation services, are stuck on the technical SEO side of things, or are unsure of how best to approach your website content.

Professional Search Engine Optimisation Consultants

Search engine optimisation can be confusing if you’re new to the world of SEO. It’s hard to know where to start, set realistic goals, and build a strategic approach to ensure success.

That’s where our search engine optimisation consultants come in. We have the experience and expertise required to propel your business to the first page of search results and into the eyeline of your target audience.

Our search engine optimisation consultants offer support from start to finish. We can provide expert advice, strategically implement the best approach, and set clear KPIs (key performance indicators) to accurately track progress and ensure you achieve and maintain your success.

On-Page Search Engine Optimisation

On-page search engine optimisation services centre around improving the content on your pages for both users and search engines.

Let’s take a closer look.

1. Content: There’s no denying that content is king! It plays a vital role in search engine optimisation, providing search engine bots and people with the information they need. Your website must have engaging, relevant, and helpful content. This will help attract customers and significantly improve engagement and conversion rates. You’ll want to have top-tier content on your main web pages, as well as blogs, articles, case studies, business listings, or press releases, depending on your business and customers.
2. Keywords: Our team will conduct thorough keyword research, allowing us to identify and target the best keywords. Using the right keywords within your content helps improve your SERP rankings, ensuring more of your ideal customers find your website.
3. Meta titles, meta descriptions, and ALT tags: Meta titles, descriptions, and alt texts help search engines understand your website and content, in turn enabling them to show you within relevant searches and improving your organic results.

Off-Page Search Engine Optimisation

As you might have guessed from the name, off-page SEO involves activities completed off-site to improve your rankings on SERPs. Our off-page SEO tactics include:

1. Social media: Social media marketing is a critical element of digital marketing. It has never been more important to build your online presence across platforms, and a business social media can help you reach even more potential customers. High-quality social media posts, images, videos, and adverts efficiently appeal to more of your target audience.
2. Building backlinks: Backlinks are links placed on outside pages that link to your business and website. These links help demonstrate your business is an authority within your industry, which leads to improved rankings on search engines like Google.
3. Online directories: An online directory typically includes essential information such as your business name, a link to your website, your address, and contact information. Popular online directories include Google business profiles, Facebook, and Yelp. Positive reviews on these directories can work wonders for your business, while negative ones can tank your image. Online directories are vital for local businesses and local search engine optimation services.

Technical Search Engine Optimisation

Technical SEO is the foundation of successful SEO campaigns, yet less experienced companies often overlook it. Fortunately for you, our skilled search engine optimisation consultants are adept at optimising websites for search engines. We analyse your website’s technical aspects to address any issues and improve your website’s performance on search engine results pages.

Our technical search engine optimisation services include:

• Analysis of site structure
• Website speed optimisation
• Analysis of site crawlability and indexability
• URL structure optimisation
• XML sitemap optimisation
• txt optimisation
• Canonicalisation
• Schema markup implementation

Local Search Engine Optimisation Services

Our local search engine optimisation services can transform the success of your local businesses. We can magnify your presence and drive more traffic to your website by allowing you to appear in the top search results of relevant, local queries.

Our local search engine optimisation services include:

• Local keyword research
• Google My Business Optimisation
• Local citation building
• Management of online reviews
• Geo-targeted content creation
• Local link building
• Local schema markup implementation

Mobile Search Engine Optimisation

An increasing percentage of online traffic now comes from mobile phones. With more customers using mobile devices to browse and shop online, mobile search engine optimisation services are a must. Our search engine optimisation consultants are experts in optimising websites for mobile search algorithms and users. We’ll analyse your website’s mobile performance and develop a customised mobile SEO strategy for your business and relevant mobile search queries.

Our mobile search engine optimisation services:

• Mobile-friendly design optimisation
• Mobile site speed optimisation
• Mobile-focused keyword research
• Mobile content optimisation
• Mobile schema markup implementation
• Mobile analytics setup and monitoring

Get Started With SEO

It’s never been easier to boost your website’s SEO organically. Web Design Quote Now’s systematic and data-driven approach involves using advanced analytics tools that allow us to measure your progress and success accurately.

The experts at our search engine optimisation agency are here to help. Our SEO packages combine all essential services to increase website traffic, engagement, and sales.

Contact us today for more information or a free quote on our SEO services.